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WHAT WE GROW

LeaderBrand Wholesale

LeaderBrand’s long, proud history of supplying retail and foodservice customers in New Zealand and abroad means our team is well-equipped to help you find solutions to any wholesale challenge.

If you’d like to learn more about our retail, food service or export capabilities, feel free to get in touch.

OUR PRODUCTS

Fresh produce at your fingertips

Whether you’re a well-established brand or completely new to the market, LeaderBrand can help you out with fresh solutions across a range of categories.

Explore our product range: Asparagus, Broccoli, Lettuce, Sweetcorn, Squash, range of Salad Leaf, Baby Leaf, Slaws and Pure’n Ezy.

Why choose leaderbrand?

From convenient locations to reliable quality, there’s plenty of reasons to choose LeaderBrand for your wholesale needs:

LEADERBRAND Buyers GISBORNE FARM VISIT
Expertise in brands and private label

Not only are we New Zealand’s leading produce brand, we also proudly work with retailers to supply private label brands like Countdown, Pams, My Food Bag and more.

Multiple farms across NZ

We have farms up and down the country to ensure consistency of supply and speed to market no matter where you’re based.

Deliciously fresh taste

Our produce is transported from our farm to you as quickly as possible, using leading drying and packaging technology to lock in freshness giving customers quality produce and extended shelf life.

Food service & ingredients

We work closely with both our food service customers and Bidfood to supply fresh produce to quick-serve restaurants, Horeca, meal kit providers and more. For every food service customer, we offer:

  • Fresh, New Zealand-grown produce supplied daily.
  • The ability to supply bagged salads in various sizes fit for food service applications.
  • Readily-available seasonal crops like Broccoli, Sweetcorn, Asparagus, and Whole-Head Lettuce.
  • Quality and traceability through every step of our process.
  • Direct-to-depot or store distribution through our reliable food service distribution partners.
LEADERBRAND Vineyard ASHWOOD ESTATE GISBORNE
our products

OUR EXPORTS

At LeaderBrand, we export overseas so the whole world can enjoy a slice of our delicious, homegrown produce. If you’re keen to find out more about exports with us, don’t hesitate to get in touch.

OUR PRODUCTS

OUR EXPORTS

LeaderBrand Buttercup Squash

SQUASH

Our squash’s unique chestnut flavour and vibrant colour enhances any meal. Use it in delicious soups, pastas, and pies, or bake it into moist cakes and breads.

  • wb_sunny Dec – Jun
  • grass Gisborne & Chertsey
  • check Source of Dietary fibre
  • check Source of Folate. Potassium. Vitamin A & Vitamin E

 

Serving Size: 80g Quantity per serving Quantity per 100g
Energy  252.8 kJ 316.0 kJ
Protein 1.3 g 1.6 g
Fat, total 0.3 g 0.4 g
– saturated 0.1 g 0.1 g
Carbohydrate 11.7 g 14.6 g
– sugars 3..2 g 4.0 g
Dietary fibre 2.6 g 3.2 g
Sodium 0.0 mg 0.0 mg
Vitamin A Equiv. (µg)
Folate (mg)
Niacin (mg)
Potassium (mg)

Source: The Concise New Zealand Food Composition Tables, 14th Edition 2021

Quantities stated above are averages only

Pure'n Ezy Beetroot

PURE’N EZY BEETROOT

Pure and simple with nothing added, our beetroot is 100% grown, packaged, and perfectly cooked here in New Zealand.

  • wb_sunny Available All Year Round
  • grass Chertsey
  • check No Additives or Preservatives
  • check Source of Niacin (Vitamin B3)
  • check Good source of Folate & Vitamin B6

LeaderBrand runs its own independently verified food safety programme.

The programme incorporates internationally recognised standards of agricultural production, product safety, traceability and record-keeping.

Serving size: 125 g Avg Quantity per serving Avg Quantity per 100g
Energy  257 kJ 206 kJ
Protein 2.8g 2.2g
Fat, total 0.2g 0.1g
– saturated 0.03g 0.02g
Carbohydrate 12g 9.6g
– sugars 10.4g 8.3g
Dietary fibre 3.0g 2.4g
Sodium 72mg 58mg
Folate 76 µg (38% RDI*) 61 µg
Niacin (vitamin B3) 1.1mg (11% RDI*) 0.8mg
Vitamin B6 0.4mg (25% RDI*) 0.3mg

Source: The Concise New Zealand Food Composition Tables, 14th Edition 2021

Quantities stated above are averages only

*Recommended Daily Intake (NZ Adult)

PURE’N EZY SWEETCORN

Our sweetcorn is perfectly cooked in the bag straight from the field, helping it stay shelf-stable in your pantry and a convenient addition to any meal or barbecue.

  • wb_sunny Available All Year Round
  • grass Gisborne
  • tag_faces Gluten Free
  • check No Additives or Preservatives
  • cruelty_free Vegan

LeaderBrand runs its own independently verified food safety programme.

The programme incorporates internationally recognised standards of agricultural production, product safety, traceability and record-keeping.

Avg Quantity per serving Avg Quantity per 100g
Energy (kJ/Cal) 335/81 385/93
Protein (g) 2.8 3.2
Fat, total (g) 1.1 1.3
– saturated (g) 0.09 0.1
Carbohydrate (g) 14.9 17.1
– sugars (g) 3.8 4.4
Fibre (g) 2.0 2.3
Sodium (mg) 2.6 3

Source: The Concise New Zealand Food Composition Tables, 8th Edition, Plant & Food Research.

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OUR EXPORTS