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Farming for a healthy future

To keep New Zealanders healthy for generations to come, farming for a healthy future is essential.

At LeaderBrand, we’re proud to be setting the standard for sustainable farm practices, healthy communities, and healthy food too.


Healthy environment, healthy world

We aspire to leave the land better than we found it for the next generation, which is why we’re constantly evolving and finding new ways to grow, harvest, and replenish the land.

From waste reduction to regenerative farming, we always consider what’s best for the environment.


gisborne covered farming production

Our Gisborne Covered Farming Production set on 11 hectares is now fully complete and operational.  The two-year build has been plagued with delays and setbacks, but the team has persevered and the state-of-the art facility is now producing salad leaf, spinach and rocket.  

Our greenshouses means that crops are completely covered, which helps to mitigate bad weather, is fully self-sufficent for water and we can manage the inside environment from our laptops.  This new technology allows us to grow crops in the ground, faster and more sustainably, helping to reduce fertiliser and water usage as well as protecting soil structure, making it one of our most sustainable and ambitious farming projects we’ve undertaken to date. 

This innovative greenhouse technology is revolutionising the way we farm in the future, and will mean that we can now grow a more consistent supply of salad leaf to Kiwis.



We’ve teamed up with Woolworths, Plant & Food Research and the Ministry of Primary Industries on a three-year project looking at how our vegetables can be grown using regenerative farming practices.

For us, this is a way of growing and managing the elements that’s more innovative, circular and sustainable than the conventional approach to managing the soil and the environment.

We want to actively work to restore soil health, improve our communities, and leave the land even better than how we found it. Our new project will investigate four different areas: cover crops, compost, biodiversity and enhancing our community.

Gisborne School Trip

caring for our communities

Our team is made up of passionate, inspiring people from all sorts of places up and down Aotearoa, we have always given back to the community because we know it’s the right thing to do.

As a business, we support people whose values match ours wherever we can. Donations, school visits, apprenticeship programmes, volunteering – at LeaderBrand, we try to get involved wherever we can.

healthy food partners

feeding new zealand the good stuff

Eating well is important, but that doesn’t mean it’s always easy. At LeaderBrand, we want every family in Aotearoa to be able to enjoy a healthy, fruit and veggie-rich diet.

We’re always on the lookout for new food initiatives to partner with. Know any we should take a look at?

70% Process water usage reduction
50% reduction in landfill waste
100% reusable, recyclable or Bio-degradable packaging

our sustainable farming goals

As a business, we’ve come up with some key sustainability benchmarks to work towards for 2026 and beyond. These changes will ultimately mean less packaging and waste going to landfills, less emissions in the air, and will help us foster healthier waterways and soil too.