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LeaderBrand Produce Limited is a New Zealand based food company (Company No: 829392) with registered offices at 346 Lytton Road, Gisborne, and includes any of our related companies, (referred to as “LeaderBrand”, “we”, “us” or “our”).

This Privacy Policy explains how we collect, store and use personal information about anyone who may apply to be or is already interacting with us in many ways, including but not limited to, as an employee; as a customer when operating an account with us; as a supplier when providing services or products; as a visitor to our premises or to our website .

If an individual chooses not to provide certain personal information to us, they may not be able to access and use, and we may not be able to provide them with, all of our products or services.

By accessing our website (our “Site”), or using any of our products or services, you agree to these terms.

In the event of an inconsistency between this Privacy Policy and terms in use in contract agreements, the contractual terms and conditions shall prevail.

Collection of personal information

LeaderBrand is committed to protecting the privacy of individuals. 

LeaderBrand will only collect personal information directly from the individual and only as reasonably required for the purposes that will be outlined at the time of collection. This includes:

  • When signing up to our services;
  • In the course of providing our products and services;
  • When using our Site and the products, services and functionality offered through it;
  • When creating an account with us and when updating account information;
  • When signing up to our mailing list to receive direct marketing; and
  • When contacting us, including through our Site, email, phone, or in person, for information about our products or services or for any other purpose;
  • When applying for a job with us, either as an employee, contractor or service provider; and
  • When applying for credit and other trade facilities which we may offer.

We may also collect any other personal information an individual may choose to provide to us, or authorise other persons to provide to us.

Whenever anyone applies to become a LeaderBrand employee, customer, supplier or even as a visitor to our premises we may need to ask for personal details such as names, addresses, phone numbers and email addresses.

Following the passing of the Anti-Money Laundering and Countering Financing of Terrorism Amendment Act 2017 it was recognised companies must take appropriate measures to guard against money laundering.  Therefore LeaderBrand may seek to collect enhanced personal identification requirements at times, such as a date of birth and photo identification, to ensure we are able to verify that we have the correct individual to contract with.

The type of information collected by LeaderBrand about an individual therefore depends upon that individual’s intended interaction with us.

Rights of the individual

An individual has the right to request confirmation that we hold personal information about them, request access to or request a correction to personal information which LeaderBrand holds about them.

If an individual requests access to, or a copy of, their personal information, then subject to any lawful grounds for withholding the information, we will provide them with a copy of the personal information we keep about them, if that information is held in a way that it can be readily retrieved. However, we reserve the right to charge a reasonable amount for providing copies of any personal information requested, to take into account the time, cost and effort involved.

If an individual requests a correction to their personal information and we agree that their personal information needs correcting, an amended record of your personal information will be provided. If we do not agree to an individual’s request for a correction, they may request that we take reasonable steps to attach to the information a statement of correction sought but not made.

To make a request, an individual can contact the LeaderBrand Privacy Officer either by email to or by post to the Privacy Officer, LeaderBrand, PO Box 648, Gisborne.

To protect personal information we follow a strict storage and disclosure procedure, which means that we will require proof of identity from an individual prior to disclosing or correcting such personal information.

For further information on requesting personal information refer to the website

Why does LeaderBrand collect information?

LeaderBrand collects personal information for the following reasons:

  • To employ people and to be able to communicate with them and remunerate them correctly, and communicate on their behalf with outside agencies such as IRD, Work & Income and KiwiSaver providers;
  • To register and maintain a customer or supplier, including to be able to contact them regarding changes to our Trading Terms or in relation to any orders or in response to a query or complaint and to improve our services or goods, to comply with a legal obligation;
  • For the performance of a contract, including enforcing any agreement (such as to supply, and invoice for, products and services ordered and to collect payment);
  • In relation to surveys, market research, or competitions and to ensure the individual receives relevant marketing and offers;
  • To help us get to know preferences and to personalise offers to improve the marketing we provide, including to help us plan, improve, tailor, optimise and promote the products and services that we offer and to develop new products and services;
  • For any specific purpose which we notify at the time personal information is collected;
  • To comply with relevant laws and regulations;
  • For our administrative purposes and any other purposes in relation to the operation of our business;
  • For technical information when using our Site, such as the internet protocol (IP) address, browser type and version, time zone setting, operating systems and information about each visit, such as how Sites are used, which products are searched for, locations from where our Site is accessed from, length of visit and download errors. LeaderBrand collects this information to help us understand how to improve our services and to ensure that our Site is operating effectively.

When might we disclose personal information to other agencies

LeaderBrand may disclose personal information to others in the following circumstances and purposes:

  • For any purpose for which the information was collected for;
  • To our service providers (including our distributor partners, hosting providers, payment processors and shipping providers);
  • To other third parties (including our product distributors) to the extent reasonably required to carry out any of the purposes for which we may use personal information (as outlined above);
  • To third parties, where we are required to do so by the Courts or to comply with legal, statutory or regulatory obligations including accounting and taxation requirements;
  • To police, law enforcement agencies or other authorised bodies to prevent or detect crime;
  • To data analysis or direct marketing companies for the purpose of providing relevant advertising or marketing and perform services on our behalf;
  • With an individual’s authorisation or where we are otherwise permitted to do so by applicable law.

LeaderBrand may disclose personal information to other relevant entities in the normal course of business but does not sell, rent or trade personal information to or with any third parties.


LeaderBrand uses strict procedures and security features, including complying with generally accepted industry standards, to try to prevent unauthorised access of personal information. All information provided to us is stored on our secure servers. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and corporate policies to safeguard and secure the information we receive.

However, no data transmission over the internet can be entirely secure. As a result, while we will always use reasonable endeavours to protect all personal information, we cannot guarantee the security of personal information and the use of our websites and e-mail facilities is at the user’s own risk.


The LeaderBrand Site uses cookies to distinguish users and help us to improve the services we provide.

A ‘cookie’ is a small file of letters and numbers that are stored on the browser or the hard drive of the user’s computer. Cookies contain information that is transferred to the computer’s hard drive.

LeaderBrand uses the following cookies:

  • Strictly necessary cookies which are required for the operation of our Site.
  • Analytical and performance cookies that allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps improve the way our Site works, for example, by ensuring that users are finding what they are looking for;
  • Functionality cookies used to recognise when a user returns to our Site. This enables us to personalise a greeting or content, and remember preferences (for example, a choice of language or region);

Third parties (for example, providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Cookies can be disabled by changing browser cookie settings. Usually, these settings will be in the “options” or “preferences” menu of a browser.  However, disabling cookies may restrict some features of our Sites.

In addition to cookies, we use Google Analytics to understand and optimise user experience and to improve our advertising. This tracking software collects and analyses certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behaviour and usage information, and other similar information. We and Google Analytics may also use cookies to anonymously track and target advertising based on your browsing behaviour. You can see how Google collects and uses data when you access our website here:

When might LeaderBrand transfer personal information abroad

LeaderBrand may need to transfer personal information outside of New Zealand to a service provider. If we do transfer personal information abroad, we will do so in accordance with applicable law and will require that appropriate safeguards are in place.


All communication with LeaderBrand electronically, including by e-mail or telephone, may be randomly monitored or recorded to protect the interests of our business and our customers.

This is necessary for maintaining service quality standards, detection or prevention of crime and to ensure that our employees comply with legal obligations and our policies and procedures (including our customer relations practices).

Third party links

Our Site may contain links to a variety of advertising and third party website sources. Some of these links may request or record information or use cookies or other methods to collect information from individuals. LeaderBrand has no control over the content or privacy practices of such sites and encourages users to review the privacy policies of such sites before engaging in any activity with them.

Changes to this policy

As business and legal horizons are changing at an ever increasing rate, LeaderBrand reserves the right to update this Privacy Policy from time to time. We may modify or amend this Privacy Policy from time to time by posting an updated version on our Site. By continuing to use our Site, products or services, you consent to any such modifications or amendments.

Additional terms that apply to some residents of the European Economic Area (EEA)

In addition to the rights already recorded above, if you are based in the EEA, you may have the following additional rights in relation to the personal information we hold about you:

  • Right to erasure: You can ask us to delete or remove your personal information in some circumstances, such as where we no longer need it or, if we are relying on your consent to process the information, you withdraw your consent. If you are entitled to erasure, we will comply with your request. If we have shared your personal information with others, we will let them know about your request where reasonably possible. If you ask us, where it is reasonably possible and lawful for us to do so, we will also tell you who we have shared your personal information with so that you can contact them directly.
  • Right to restrict processing: You can ask us to ‘block’ or suppress the processing of your personal information in certain circumstances, such as where you contest the accuracy of that personal information or you do not want us to erase your information but require restriction of processing instead. If you are entitled to restriction of processing of your personal information, and we have shared your personal information with others, we will let them know about the restriction where it is reasonably possible for us to do so. If you ask us, where it is reasonably possible and lawful for us to do so, we will also tell you who we have shared your personal information with so that you can contact them directly.
  • Right to data portability: You have the right, in certain circumstances, to obtain personal information you have provided us with (in a structured, commonly used and machine readable format) and to reuse it elsewhere or to ask us to transfer this to a third party of your choice.
  • Right to object: You can ask us to stop processing your personal information, and we will do so, if we are:
  • Relying on our own or someone else’s legitimate interests to process your personal information, except if we can demonstrate compelling legal grounds for the processing; or
  • Processing your personal information for direct marketing purposes.
  • Right to withdraw consent: If we rely on your consent as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.
  • Right to lodge a complaint with the supervisory authority: If you have a concern about any aspect of our privacy practices, including the way we have handled your personal information, you can report it to the relevant Supervisory Authority in the EEA.

Please be aware that some of these rights may be limited or unavailable where we have an overriding interest or legal obligation to continue to process the data, or where data may be exempt from disclosure due to reasons of legal professional privilege or professional secrecy obligations.

Your personal information may be processed by our third party providers in Australia. The European Commission has not recognised Australia as providing adequate protection. We have enforceable contractual arrangements with this third party provider to ensure appropriate safeguards are in place to protect your personal information.