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WHAT WE GROW

broccoli

Delicious and full of nutrients, broccoli is a Kiwi favourite for good reason.

Here’s how we grow and harvest ours, plus a few tips to help you make the most of one of Mother Nature’s tastiest veggies.

Location

Where does it grow?

Our broccoli is grown at three different farms so we can distribute it across the country year round.

Our Pukekohe farm offers fertile, volcanic soil on the outer fringes of Auckland. While Gisborne our largest farm offers big open fields and deep soil – ideal for growing broccoli.

In the South Island, we grow on our Chertsey farm. This farm boasts a cool, dry and stable climate.

LeaderBrand Broccoli Crate Gisborne
OUR PROCESS

HOW DO WE GROW it?

To grow the tastiest broccoli and keep it fresh from farm to shelf all in one day, we follow these steps

  1. First, we grow our broccoli seedlings in nurseries in Gisborne and Chertsey for 4 to 10 weeks depending on the season.
  2. We transplant the seedlings into the soil, where they grow for around 2-4 months, depending on the season.
  3. When it’s fully grown, we hand harvest our broccoli and pack it directly into crates on the field.
  4. As soon as it’s packed, our broccoli goes straight into a blast chiller to lock in freshness by bringing its temperature down to a chilly 4 degrees.
  5. From there, we keep the temperature low and deliver them to supermarket shelves across the country.

our products

LEADERBRAND Broccoli

BROCCOLI

Did you know broccoli has more health benefits per bite than any other vegetable? We grow and handpick ours at optimum maturity to lock in all the good stuff.

  • wb_sunny Available All Year Round
  • grass Gisborne, Pukekohe & Chertsey
  • tag_faces Gluten Free
  • check Rich Source Of Vitamins, Minerals & Antioxidants
  • cruelty_free Vegan

Serving size: 1/2 cup, chopped – 82g
Boiled, drained

Avg Quantity per serving Avg Quantity per 100g
Energy (kJ/Cal) 93/22 113/27
Protein (g) 3.1 3.8
Fat, total (g) 0.5 0.5
– saturated (g) 0.07 0.09
Carbohydrate (g) 1.4 1.7
– sugars (g) 1.3 1.6
Fibre (g) 2.6 3.2
Sodium (mg) 4.9 6
Vitamin C (mg) 47.6 58
Riboflavin (mg) 0.2 0.2
Vitamin B6 (mg) 0.2 0.19
Folate (µg) 43.5 53
Niacin (mg) 1.0 1.2

Source: The Concise New Zealand Food Composition Tables, 8th Edition, Plant & Food Research.

LeaderBrand Bagged Broccoslaw

BROCCOSLAW

This healthy, versatile slaw tastes delicious and is a hit with the kids too. Try pairing it with our LeaderBrand Lemonnaise… simply delicious!

  • wb_sunny Mar – Oct
  • grass Gisborne, Pukekohe & Chertsey
  • auto_awesome Washed & Ready To Eat
  • panorama_vertical Dressing Included
  • cruelty_free Vegetarian

LeaderBrand runs its own independently verified food safety programme.

The programme incorporates internationally recognised standards of agricultural production, product safety, traceability and record-keeping.

Avg Quantity per serving Avg Quantity per 100g
Energy (kJ/Cal) 196/46.8 262/62.6
Protein (g) 2.4 3.1
Fat, total (g) 2.7 3.6
– saturated (g) 0.2 0.2
Carbohydrate (g) 2.1 2.8
– sugars (g) 1.8 2.4
Sodium (mg)  68  91

Source: The Concise New Zealand Food Composition Tables, 8th Edition, Plant & Food Research.

SWEETCORN & AVOCADO SALAD WITH LEMON POPPYSEED DRESSING HERO
ENJOY AT YOUR PLACE

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