Skip to content
What we grow

pure’n ezy

Looking for a convenient way to enjoy fresh vegetables and make them last too?

Our Pure’n Ezy produce comes ready to serve with flavour locked in for simple, healthy eating all year round. Making it popular both in New Zealand and exported across the globe.

location

WHERE DOES IT GROW?

We fill our Pure’n Ezy packs with fresh sweetcorn and delicious beetroot, which both grow and thrive in different parts of Aotearoa.

Our beetroot grows on our Chertsey farm in the South Island from December to March, and our sweetcorn grows in sunny Gisborne from December through ‘til February.

our process

HOW DO WE PACKAGE OUR SWEETCORN?

All of our Pure’n Ezy sweetcorn goes through a three-step process before it hits the shelves:

  1. Our corn is grown and cared for just like our regular sweetcorn, once it’s harvested, it goes straight to our Gisborne factory for processing.
  2. We then grade, weigh, package and vacuum-seal our sweetcorn before pressure-cooking it to lock in nutrients and to keep it fresh.
  3. We then transport it to stores across the country and overseas to be enjoyed by food lovers everywhere.
our process

HOW DO WE PACKAGE OUR BEETROOT?

Our Pure’n Ezy beetroot gives you fresh natural beetroot all year round without the additives. Here is our four-step process to keep it fresh and delicious:

  1. Our beetroot is grown, washed and harvested in Chertsey before it is sent up north to Gisborne for processing.
  2. In our Gisborne factory, the beetroot is steamed and peeled to remove the skin ready for packaging.
  3. We then grade, weigh, package and vacuum-seal our beetroot before pressure-cooking it to lock in nutrients and keep it as fresh as possible.
  4. From there, our Pure’n Ezy beetroot is ready to be eaten straight out of the pack, and is transported to stores across New Zealand and overseas too.

DID YOU KNOW?

Our Pure’n Ezy packs don’t need to be refrigerated, and they’re sold in supermarkets all year round so you can enjoy seasonal vegetables whenever you like!

Pure’n Ezy beetroot is vacuum-packed without any brine or additives, making it a healthier alternative to tinned beetroot.

FIND US IN STORE

OUR PRODUCTS

Pure'n Ezy Beetroot

PURE’N EZY BEETROOT

Pure and simple with nothing added, our beetroot is 100% grown, packaged, and perfectly cooked here in New Zealand.

  • wb_sunny Available All Year Round
  • grass Chertsey
  • check No Additives or Preservatives
  • check Source of Niacin (Vitamin B3)
  • check Good source of Folate & Vitamin B6

LeaderBrand runs its own independently verified food safety programme.

The programme incorporates internationally recognised standards of agricultural production, product safety, traceability and record-keeping.

Serving size: 125 g Avg Quantity per serving Avg Quantity per 100g
Energy  257 kJ 206 kJ
Protein 2.8g 2.2g
Fat, total 0.2g 0.1g
– saturated 0.03g 0.02g
Carbohydrate 12g 9.6g
– sugars 10.4g 8.3g
Dietary fibre 3.0g 2.4g
Sodium 72mg 58mg
Folate 76 µg (38% RDI*) 61 µg
Niacin (vitamin B3) 1.1mg (11% RDI*) 0.8mg
Vitamin B6 0.4mg (25% RDI*) 0.3mg

Source: The Concise New Zealand Food Composition Tables, 14th Edition 2021

Quantities stated above are averages only

*Recommended Daily Intake (NZ Adult)

PURE’N EZY SWEETCORN

Our sweetcorn is perfectly cooked in the bag straight from the field, helping it stay shelf-stable in your pantry and a convenient addition to any meal or barbecue.

  • wb_sunny Available All Year Round
  • grass Gisborne
  • tag_faces Gluten Free
  • check No Additives or Preservatives
  • cruelty_free Vegan

LeaderBrand runs its own independently verified food safety programme.

The programme incorporates internationally recognised standards of agricultural production, product safety, traceability and record-keeping.

Avg Quantity per serving Avg Quantity per 100g
Energy (kJ/Cal) 335/81 385/93
Protein (g) 2.8 3.2
Fat, total (g) 1.1 1.3
– saturated (g) 0.09 0.1
Carbohydrate (g) 14.9 17.1
– sugars (g) 3.8 4.4
Fibre (g) 2.0 2.3
Sodium (mg) 2.6 3

Source: The Concise New Zealand Food Composition Tables, 8th Edition, Plant & Food Research.

BEETROOT AND BERRY MERINGUE ROULADE WITH WHIPPED CREAM
enjoy at your place

hungry for more?