customer partnerships

An important element in the rise of LeaderBrand's growth, development and sustainability is the establishment of strong partnerships with customers. Whether these are processing customers, retail or export customers, LeaderBrand strives to identify and understand the forces which drive our customers businesses. Incorporating these into our own products and services, we can ensure our customers and their customers maintain a competitive advantage. 

retail partnerships

Foodstuffs (NZ) Limited is comprised of three independent co-operatives in Auckland, Wellington and the South Island. Each co-operative is comprised of independent owner operators retailing under the banners of Pak'n Save, New World, Write price, And Four Square. LeaderBrand supply fresh produce under a direct marketing arrangement to Foodstuffs Auckland and Wellington. In the South Island, LeaderBrand supply Foodstuffs through the marketing alliance with Freshmax (Christchurch).


Progressive Enterprises Limited holds approximately 45% of the New Zealand grocery market and operates the Foodtown, Woolworths and Countdown supermarket banner groups. Progressive is also the franchise co-ordinator for the FreshChoice and SuperValue banner groups. Wholesaling is conducted through The Supply Chain. LeaderBrand supplies Progressive through marketing alliances with Freshmax in Christchurch.